You tell the story. We keep the count.
Tale & Tally builds custom software for photographers, filmmakers and similar professions. The website your clients see and the private tools you run the business on, made for the way you already work.
- Inquiries answered
- Dates checked
- Jobs on the board
- Backups verified
- Films and galleries delivered
What we build
Nothing comes off a shelf. We start from how your studio runs today and build what is missing. For most studios, that is some of these.
- A website that looks like your work
- Designed and built for your studio alone, on your own domain. No template, no page builder to wrestle, and an inquiry form that asks the questions you need answered.
- A private studio hub
- The office behind the website. Inquiries arrive with the package the client chose, a date check answers in seconds, and one board follows every job from first message to final delivery.
- Pages for your clients
- Private links, with no logins to forget. A planning page before the day, and afterwards a delivery page that presents the film or gallery under your name, never ours.
- Hand-offs for your team
- A desk for getting footage to your editors and cuts back again, and day sheets your second shooters can open on a phone.
- Connections, not replacements
- We build around the tools you already rely on, such as HoneyBook, Dropbox, Google Calendar and Vimeo, so you stop copying the same details from one to the next.
- The numbers, if you want them
- Optional bookkeeping, set up by someone who runs the finance side of a business for a living: what each job cost, and what it made.
Shoot something else, or nothing at all? If your work is booked by the date and delivered to a client, most of this will fit. Ask.
How a project runs
Talk
You tell us how the studio runs today, and where the hours go.
Plan
We write down what we will build, what it connects to, what it costs and when you will see it.
Build
The work arrives in rounds. You review each one on a private link, so nothing lands as a surprise.
Launch
It goes live on your own domain, your existing tools come along, and we stay close while the team settles in.
Keep count
Afterwards we are still here: for changes, for new ideas, and for the day something looks off.
Hi, I’m Zac.
Tale & Tally is my business. When you write to us, I answer, and I am the one who designs and builds your software.
I trained as a chemical engineer, and the habit stuck: find the problem, understand it, solve it. Since 2015 I have worked as an independent contractor, helping businesses develop and put in place the technology that lets them thrive while they stay focused on what they know best.
I have co-founded several businesses, including Trimwell Brands, where I am currently VP of Operations & Finance. The dealer portal, the reporting and the sales software that team uses every day are my work. So I come to your studio as an owner as well as a builder: what it costs, what it saves, and whether anyone will use it.
Built with AI agents, signed off by a person
I build with AI on purpose, and I would rather tell you how than have you guess. I have captured the way I plan, build and check software into agentic workflows: a team of AI agents that drafts the code, tests it and reviews it against the plan, working alongside me.
That is why one person can move at the pace of a team, and why custom software is now within reach of a small studio.
What has not changed: I design every system myself, every build is tested and reviewed before I sign it off, and nothing goes live until you have approved it too.
Tell us how your studio runs.
One email is enough to start. Say what you shoot, what you use today and what eats your week. Zac will write back.